From operator to operating system.

An AI-native consumer brand holding company. Owned consumer brands, built and scaled on one operating layer.

Built by Brian Bigelow  ·  3 exits  ·  $150M+ in DTC sales

See the brands European operations Partner / invest

Owned Brands

Ten brands in eighteen months,
on one engine.

Physical, AI consumer, and telemedicine. Each brand is a test cell; each one teaches the platform. Built and owned, not licensed.

Covelle · Serenade · Balladly · Elia Health · Dayward Sleep
See the portfolio

Track Record

$150M+ DTC sales
3 Exits
$45M Peak year
CS + Eng Through-line across every venture

The Team

Eleven people. Two cities. Four countries.

Anthropic Red Team  ·  LlamaIndex  ·  Nike  ·  Unilever  ·  Techstars  ·  25-year CTO

Meet the team

Europe

The next market is Europe.

Avenor is expanding its owned-brand portfolio into European direct-to-consumer commerce — pet wellness and hair & beauty, France first, with fulfilment from the Netherlands. First launches in 2026.

European operations

Let's talk.

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Denver, Colorado  ·  Austin, Texas  ·  European operations: Netherlands