European Operations
Consumer brands,
built for Europe.
Avenor is a US consumer-brand holding company expanding into European direct-to-consumer commerce — brands built, launched, and operated on an AI-native operating layer. First launches in 2026, France first, with fulfilment from the Netherlands.
What We're Building
Two categories. Owned, not licensed.
Pet Wellness
Premium single-need supplements for dogs, being developed with established European manufacturers for direct-to-consumer sale. Launching in France, then the wider EU.
Hair & Beauty
Science-led hair and beauty products for women, being developed with European manufacturers to EU standards. Launching in France, then Southern Europe.
Brand names are announced at launch.
How We Operate
Ecommerce, operated with AI.
One AI operating layer
Creative production, media buying, funnels, and analytics run on one AI-native system. The same platform that runs Avenor's US brands will run the European ones.
European manufacturing
Products are being developed with established European manufacturers to EU standards — certified facilities, full documentation, transparent labels.
EU fulfilment
Orders will ship from fulfilment partners in the Netherlands, with pan-EU logistics and EU VAT compliance built in from the first order.
Who's Behind It
Brian Bigelow
Founder & CEO
Three DTC exits. $150M+ in direct-to-consumer sales, $45M peak year. Avenor's European brands will run on the same operating layer, team, and standards as its US portfolio.
Talk to us.
European operations:
Everything else:
Denver, Colorado · Austin, Texas · European operations: Netherlands